NetBrain Technologies

  • Product Marketing Manager

    Job Locations DE-Munich
    Regular Full-Time
  • Company Summary

    best happy.netbrainers (2)



    Founded in 2004, NetBrain is the market leader disrupting the network automation space. Its ground-breaking automation platform leverages the power of dynamic maps to provide CIOs and network teams with end-to-end network visibility while enabling adaptive automation across the organization’s physical, virtual and software-defined networks. Today, over 2,000 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform to automate network documentation, troubleshooting, and change management. 


    “NetBrain’s success is due to our people, and over the years, we have been fortunate to attract top talent because of our unique culture and exciting mission to transform the network management industry.” - Lingping Gao, Chairman and Chief Executive Officer of NetBrain




    Do you have a technical background and a passion for product marketing? Are you looking to join a high-growth B2B software company that is changing the landscape of enterprise IT? NetBrain is seeking a highly-motivated Product Marketing Manager to help drive market awareness and adoption of our leading network automation platform in the DACH region, expanding to EMEA markets. In this key role, you will work with Sales and Marketing to drive differentiated positioning and messaging that generates demand for our market leading technology. You will also play a key role in helping our Sales organization with training and help on key strategic accounts.


    We’re looking for someone who understands B2B buying cycles in the large enterprise and has high expectations of themselves as well as the team around them. You will be directly contributing to our corporate strategic goals and marketing initiatives.


    Why You Matter


    As a Product Marketing Manager, you will play a critical role in the company’s success, by influencing go-to-market strategies and crafting compelling messaging for customers and prospects, initially in DACH, and expanding into EMEA. You will be responsible for thinking about the bigger picture, how NetBrain fits in the market, and how NetBrain’s disruptive network automation technology brings value to its customers. At the same time, this role is very hands-on - so you will be heavily involved with Sales training, key accounts, and crafting compelling stories and deliverables such as white papers, presentations, and slide decks. In this role, you will be responsible for driving and reinforcing the value proposition of NetBrain to drive marketing campaigns, field enablement, partner support, and product launches. You will work across the organization to ensure success of our offerings to IT customers.


    The position is based at NetBrain’s growing office in Munich, Germany and is a fantastic opportunity for the right individual at a fast-growing and dynamic enterprise technology company. Strong experience in product marketing or sales engineering within enterprise software is essential. Experience in the field of Enterprise Network Engineering is a major plus.


    This Position will require 20% or less travel to industry conferences, customer visits, sales meetings, and other places both U.S. and international.




       Marketing Strategy and Planning


    • Build and execute go-to-market plans, coordinating and working cross-functionally
    • Launch new product releases in the DACH region, expanding to EMEA, managing the cross functional implementation of the plan
    • Help conduct market research to thoroughly understand the needs of customers and prospects and to assess market opportunities
    • Sales Enablement
    • Help produce training material to educate sales teams and partners on product related value propositions
    • Deliver training and messaging for the Sales organization to enable internal teams and external partners
    • Create sales tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness
    • Assist the Sales organization by providing expertise in specific Sales situations

       Messaging and Content 


    • Act as a product evangelist and spokesperson, communicating with both internal and external stakeholders (partners, press, analysts) through social media, webcasts, briefings and product demonstrations.
    • Plan, host, and execute webinars in DACH with region-specific messaging and campaigns
    • Present web demos for a technical audience on a recurring basis
    • Develop new and maintaining existing product collateral such as product briefs, customer presentations, and sales tools
    • Work across the marketing team to provide content for website, collateral, press releases, analyst and press briefings, tradeshows, sales and channel training, online marketing, etc.


    • 5+ years’ experience in marketing enterprise software
    • Enterprise networking/customer-side experience a major plus
    • Able to communicate persuasively and precisely - excellent written and oral communication/presentation skills
    • Strategic thinker – having a clear vision of where you are and where you want to be – and knowing how to get there
    • Self-starter who truly enjoys working in a fast-paced software start-up environment with a drive to take on new challenges
    • Ability to work independently and proactively in a dynamic and aggressive high growth environment
    • Excellent team skills
    • Bachelor’s degree in Marketing, Communications, or a technical discipline
    • Fluency in German and English languages


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